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The company received attention on July 15, 2015, after hackers stole all of its customer data—including emails, names, home addresses, sexual fantasies and credit card information—and threatened to post all the data online if Ashley Madison and fellow Avid Life Media site Established were not permanently closed.
By July 22, the first set of customer names were released by hackers, with all of the user data released on August 18, 2015.
Chinese (simplified and traditional), Czech, Danish, Dutch, English, Filipino, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazilian and European), Russian, Slovenian, Spanish (European, American), Swedish, Turkish, Ukrainian Ashley Madison, or The Ashley Madison Agency, is a Canada-based online dating service and social networking service marketed to people who are married or in committed relationships.
The Ashley Madison Agency is the world's largest online Social Networking Community of its kind that caters to people who are already in relationships but still want to date.
In order to qualify, users must purchase the most expensive package, send more expensive "priority" messages to 18 unique members each month for three months, send 5 Ashley Madison gifts per month, and engage in 60 minutes of paid chat per month.
Compounding the problem is that "more men than women use the service, with the disparity increasing as they advance in age", and "Men seek sex, while women seek passion." A page on Ashley Madison, entitled "Is Ashley Madison a scam? " addressed some of these issues in an attempt to win over prospective customers and teach them best practices for using the site.
Ashley Madison employs guerrilla marketing techniques to advertise its site.Ashley Madison later alleged further that Silva had kept confidential documents and sought to retrieve them.In 2015, the Ontario Superior Court dismissed the case without costs, a result with which Avi Weisman, vice-president and general counsel for Avid Life Media, said the company was "very pleased".More data (including some of the CEO's emails) was released on August 20, 2015.The release included data from customers who had earlier paid a fee to Ashley Madison to allegedly have their data deleted.